SEO / International Search Marketing Professional

Hello! My name is Álvaro Lozano Fuentes

I´m an international search marketing professional with over 10 years of experience freelancing, client and agency side

With over a decade of experience in freelancing, client-side, and agency roles. I hold a degree in Psychology and Marketing from Barcelona and a master’s in Search Engine Optimization.

My journey began with founding a Digital Marketing agency, driving significant growth through strategic SEO initiatives.

In 2019, I moved to London to join a multinational tech company in the entertainment industry, furthering my expertise with a master’s in Neuromarketing and an Executive MBA from Bayes Business School, City, University of London. My proficiency in tools like Google Search Console, Screamingfrog, ahrefs and SEMrush, coupled with my technical SEO skills, ensures optimal search engine performance and impactful content strategies.

Currently, as Head of SEO, I lead a global team to achieve top rankings in the iGaming, Tech, and Crypto industries. My role involves cross-functional collaboration, managing external agencies, and fostering a culture of excellence and innovation within the SEO function.