Álvaro Lozano Fuentes

About me

Hello! My name is Álvaro Lozano Fuentes, a dynamic and results-driven SEO professional with over a decade of experience spanning freelancing, client-side, and agency roles. I hold a degree in Psychology and Marketing from Barcelona and a master’s in Search Engine Optimization. My journey began with founding a Digital Marketing agency, where I honed my skills in web development, SEO, PPC, CRM, email, and social media marketing. This experience laid the foundation for my deep understanding of driving significant growth from the ground up, making me a key player in achieving business objectives through strategic SEO initiatives.

In 2019, I relocated to London from Spain to join a multinational tech company in the entertainment industry, furthering my expertise with a master’s in Neuromarketing and an Executive MBA from Bayes Business School, City, University of London. My extensive experience and in-depth knowledge of current SEO tools and best practices, including Google Analytics and SEMrush, have enabled me to lead and scale SEO efforts effectively. My technical prowess in conducting thorough audits and implementing complex on-site improvements ensures optimal search engine performance. I excel in developing robust SEO strategies, managing all aspects of technical SEO, and overseeing content that engages and converts users.

Currently, as Head of SEO, I lead a global team of managers and specialists dedicated to achieving top rankings in the iGaming, Tech, and Crypto industries. My role involves cross-functional collaboration, aligning SEO strategies with broader business goals, and managing relationships with external agencies and partners to enhance outcomes. My exceptional communication skills and creative and analytical thinking drive strategic decisions that enhance search rankings and organic traffic. As a proactive problem solver, I bring a ‘can-do’ attitude to every challenge, fostering a culture of excellence and innovation within the SEO function.